Wine has been a part of Austrian culture for over two thousand years. Roman cellars, medieval villages, baroque monasteries and castles are all part of the typical landscape of the wine-growing regions.
However, despite paying all due respect to its ancient traditions, Austria has now become an exciting, modern wine-producing country with an internationally recognised concentration of quality. Today’s young winegrowers are building on traditional knowledge and combining it with the experience they have gained in viticultural schools and wineries around the world.
The first step on the path to success is often taken at an early age. The young winegrowers learn their craft in the family firm and absorb the philosophy of winemaking as they grow up. Moving forwards, the youngsters use their parents’ values as a solid foundation, to which they add their own creative ideas. Environmental awareness is omnipresent in their approach because viticulture is not a spontaneous pursuit determined by a sudden change of whim, but is decades in the planning. Innovative vision, combined with the artisan methods they have learnt and confidence in the domestic wine industry, is the holy trinity of their success.
By setting trends and opening up new markets, Austria’s young winegrowers are perfectly suited for taking viticulture to the next level.
The new generation of Austrian winegrowers
The wine miracle continues
The new generation of Austrian winegrowers
The wine miracle continues
Today’s young winegrowers are building on traditional knowledge and combining it with the experience they have gained in viticultural schools and wineries around the world. With this combination of knowledge and experience, they are confidently treading new paths.