Family-run estates dominate the Austrian viticulture scene, which is why the industry’s focus is not on mass production.
As a result of the industry being structured in this way and the high labour intensity inherent in artisan production methods, as well as strict yield restrictions, Austria can only afford to sell its wine at entry-level prices in exceptional situations (e.g. large harvests, one-off marketing offers, sales, etc.). Nonetheless, Austria’s wines offer excellent value for money in all profitable price brackets. Many Austrian wineries that have made a name for themselves outside Austria sell wines in the €10–20 range, yet the quality of these wines is comparable to those sold at significantly higher prices in the international market. Premium Austrian wines with an international reputation are especially good value. A leading American importer and wine expert put it like this: “Grüner Veltliner is the greatest value in the world of fine wine. The more you spend, the better the value.” Without a doubt, this quote also applies to other Austrian wines in the premium segment.