Wine from Austria is a 1,000 year old cultural asset, and takes on a central theme with the ongoing discussions related to the consumption of alcohol. Wine is an agricultural product, with natural, annual variations and plays an important role in the preservation and heritage of the landscape.
Wine is a beverage that, particularly in Europe, goes hand in hand with a culinary tradition, and forms an integral part of society, yet its sociopolitical significance is being an alcoholic drink. This may lead to excessive consumption and alcohol abuse.
The Austrian wine industry condemns all forms of alcohol abuse and the direct and indirect negative effects it can have on society, particularly with youths and children. Adults need to drink responsibly and act as an example to younger generations. Moreover, the Austrian wine industry emphasizes that the moderate consumption of wine can have a positive effect on personal health and has been proven to benefit the economy.