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Wine in Moderation

Wine in Moderation ("WIM") is a programme initiated by the European wine industry, advocating the consumption of wine in a responsible and conscious manner. , The AMWB and the Austrian Wine Academy have both supported the programme for years now, and serve as national coordinators for the programme in Austria.

A picture shows the Wine in Moderation logo
© Wine in Moderation

The essential tasks of WIM are:

  • Initiatives promoting and encouraging social responsibility
  • Supporting the wine profession and encouraging responsible business operations
  • Raising consciousness among consumers via education concerning healthy and moderate drinking behaviour

Wine in Moderation is a centrally coordinated programme with a common message, implemented in a manner that is adjusted to cultural diversity, according to regional/national circumstances and characteristics.

The goal of this programme is to unite the entire wine sector, to improve the knowledge-standards of wine experts, and to introduce measures which impart to consumers the necessary information and competence with which to make informed decisions, encouraging them to enjoy wine in a moderate and consciously responsible fashion.



Wine in Moderation

Position Paper of the Austrian wine industry

How healthy is wine, and how is wine healthy?