The London-based Institute of Masters of Wine (IMW) has for decades represented the world’s highest level of training regarding wine. The programme culminates in successful candidates receiving the coveted title ‘Master of Wine’, which brings with it great regard in the international wine community.
Qualification to become a Master of Wine demands comprehensive knowledge of the international wine business, wine distribution and marketing, and requires voluminous knowledge about wines from all over the world. Dr Josef Schuller MW, Managing Director of the Austrian Wine Academy, was the first individual from Austria to earn this prestigious title in 1998.
As one of the primary sponsors of the Institute Masters of Wine, the Austrian Wine Marketing Board is involved in many activities of the IMW. Through this, the AWMB gains valuable contacts, organises Austrian wine tastings, and has becoming a meeting place for MWs at international trade fairs. The one-week ‘Stage One’ course for aspiring MWs from numerous nations takes place for years now in Europe exclusively at the Austrian Wine Academy in Rust.