Unter dem Titel „Auf zum Wein“ startete Anfang August die bisher größte Weintourismus-Kampagne der Österreich Wein Marketing GmbH (ÖWM). Die Website aufzumwein.at bündelt das umfassendste weintouristische Angebot des Landes und lockt Heimaturlauber in die Weinbaugebiete.
E-commerce is not a new invention, and this distribution channel is also securely established in the wine industry. For many years, a great number of wine producers and wine merchants have been actively pursuing sales via the Internet. The current situation – from lockdown to gradual reopening – has accelerated the development of online wine sales to a tremendous degree, and the demand for wine…
The Covid-19 pandemic has been causing serious losses for Austrian winegrowers since the middle of March. In this, the individual sales channels at home and abroad have been affected in substantially different ways. The Austrian Wine Marketing Board (AWMB) can now present the first data, reporting on developments in Austrian trade during the lockdown, with some surprising results.
Over the past few weeks, most bottles of wine have been consumed in relative solitude. Toasting, tasting and enjoying wines with others was mostly just virtual. But then, there was more time to shop comfortably online, and to fill up the wine racks and cellars with bottles from our Austrian winegrowers. Now that the restrictions are slowly being loosened and gatherings at home in smaller groups…
A change long in development has now become official: the Wachau is Austria’s newest (and fifteenth) DAC winegrowing region. On the three levels Gebietswein (regional wine), Ortswein (“villages” wine) and Riedenwein (single-vineyard wine), regionally typical wines will now bear the protected designation of origin “Wachau DAC”. The Vinea Wachau’s categories Steinfeder, Federspiel and Smaragd will…
On a national as well as international level, the Austrian Wine Marketing Board (AWMB) is working intensively on suitable activities and measures that can be implemented during and after the COVID-19 restrictions. The strategy here is clearly defined: during the corona crisis, the areas that are still functioning despite the restrictions should be promoted and supported. Then the focus will shift…
The COVID-19 pandemic is also having a serious impact on Austria’s wine industry. Winegrowers and retailers as well are developing a variety of strategies to cope with the situation. The Austrian Wine Marketing Board (AWMB) is supporting them both domestically and internationally.
Lichtblick in der Corona-Krise: Viele Online-Weinhändler verzeichnen aktuell beachtliche Zuwachsraten. Die Österreich Wein Marketing GmbH (ÖWM) unterstützt diese Entwicklung mit der Kampagne „Schmecke die Herkunft“, die auch den Winzer-Direktvertrieb ins Zentrum rückt.
Austria’s wine exports moved into previously uncharted territory in 2019: for the first time they surpassed the 180 million mark, at 185.4 million Euros (+9%), while volume rose by 20.5% to 63.6 million litres. The number of countries in Austria’s export programme increased to 102 – ten years ago in 2009 it was 64.
With almost 50% of sales, Germany remains Austria’s most important country for wine exports. But what makes the German wine market tick? What opportunities and what potential does the German market offer for Austrian wine? And the important question: is there actually such a single entity as ‘the German wine market’?
The lucky number for the world of Austrian wine seems to be the 9, since when the year ends with this numeral – like 1999 and 2009 (‘the Niners’) – the vintage often turns out to be particularly fine. This legendary series continues in 2019: despite heat and drought, the white wines are vivaciously fresh and the reds show excellent depth. And at 2.3 million hectolitres production, 2019 is in line…
In order to protect the health of exhibitors and attendees both, as well as hindering the spread of the coronavirus Sars-Cov-2, ProWein in Düsseldorf, VieVinum in Vienna and other national and international events have been postponed.
From 15–17 March 2020, the international world of fine wine will gather at Europe’s leading wine trade fair, ProWein in Düsseldorf. With a contingent of 330 exhibiting growers, sixteen instructive and inviting master classes, plus the outstanding 2019 vintage, Austria is bringing its best game to the table.
The Austrian Wine Academy has been offering successfully the WSET Level 4 Diploma in cooperation with the British Wine and Spirit Education Trust (WSET) for more than 25 years. In 2020/2021, three different formats of the Diploma course are available.
Environmentally friendly produced and marketed Austrian wines are highly sought after in Scandinavian markets. Norway’s state monopoly has even created a separate import quota for Austrian wines with ‘Sustainable Austria’ certification.
As of the first of January, British native Chris Yorke has taken the helm of the Austrian wine industry’s service organisation, the Austrian Wine Marketing Board (AWMB). With his substantial international expertise, a clear strategic orientation and the concentrated capabilities of the team, the Austrian Wine Marketing Board finds itself ideally positioned for a bright and successful future.
260 ski huts and slopeside restaurants bring epicurean delights to Austria's biggest scene for skiing fun, Ski amadé. This special week dedicated to skiing and the pleasures of wine is celebrating its tenth anniversary this season.
Recent successes in seminars and enthusiastic reportage in the world’s most highly regarded wine magazines prove beyond any doubt: wines from the Steiermark are no longer an insider tip, but have arrived in the international elite class.
„Ich freue mich jedes Jahr auf den kulinarischen Herbst mit seinen herrlichen Wildgerichten“, begrüßt Willi Klinger, Geschäftsführer der Österreich Wein Marketing GmbH (ÖWM), die startende Saison und empfiehlt dazu Weine aus Österreich. Neben klassischen Rotweinen harmonieren auch kräftige Weißweine und solche mit etwas Maischestandzeit wunderbar mit Kreationen aus der Wildküche. „Auch das reiche…
In der Alten Universität Graz wurde gestern der neue Weinjahrgang feierlich gesegnet. Der begehrte Bacchuspreis ging an die österreichische Krimiautorin Claudia Rossbacher und den Schweizer Gastronomen Markus Segmüller.
After last year’s earliest harvest in recorded history, picking this year commenced at the customary time. And the good weather that greeted the harvesters was particularly gratifying, since all the grapes could be brought in according to plan without any element of stress. The warm vegetation cycle with its dry spells brought excellent ripeness to the clusters, along with average volume, while…
Ab sofort ist das erste wissenschaftliche Standardwerk zur Weingeschichte Österreichs erhältlich. Von der Österreich Wein Marketing GmbH (ÖWM) initiiert und im Brandstätter Verlag erschienen, beleuchtet dieses Kompendium auf 700 Seiten die historische Entwicklung des österreichischen Weinbaus von der Urzeit bis in die Gegenwart.
Beste nationale Werbekampagne 2018 in der Kategorie „Food & Beverages“ sowie den Publikumspreis „IAA Audience Award“: Mit der Kampagne „G’spritzter: ohne Schnickschnack – nur Wasser und Wein aus Österreich“ konnte die Österreich Wein Marketing GmbH (ÖWM) bei den diesjährigen EFFIE-Awards kräftig abräumen. Zuvor streifte die Kampagne bereits zwei Kreativpreise ein.
Am 21. Oktober laden die heimischen Schaumweinproduzenten zur Verkostung ihrer Sekte in die Österreichische Nationalbibliothek. Spezialitäten von renommierten Betrieben ebenso wie Geheimtipps aus kleiner Produktion erwarten die Besucher.
Stolz wie frischgebackene Eltern präsentieren Österreichs Winzer ihre Jungweine 2019. In den nächsten Wochen locken rund 700.000 Flaschen „Junger Österreicher“ Weinfreunde wieder zum unbeschwerten Genuss.
The region has reached agreement on the three levels Gebietswein (regional wine), Ortswein (‘villages’ wine) and Riedenwein (single-vineyard wine), and continues to emphasise the traditional and highly prized varieties: white wine vinified from Chardonnay, Weissburgunder or Grüner Veltliner, red wine from Zweigelt and Blaufränkisch.
On 1 January 2020, Mr Wilhelm Klinger will assume management of Austria’s leading wine retailer Wein & Co, which since 2018 has been part of the German conglomerate Hawesko Holding AG, one of the world’s leading wine sales operations. In this role, Klinger will also become a member of the Hawesko Group’s ‘corporate strategy circle’. At the same time, Klinger will be turning over the management of…
Nicht der Wetterfrosch macht diese Ansage, sondern Österreichs Winzer – denn es ist wieder Sturm-Zeit! Die ersten spritzig-süßen Jahrgangsvorboten sind bereits verfügbar, und bis in den Herbst hinein dürfen sich Liebhaber über die Saisonspezialität freuen.
‘Austrian winegrowers are looking forward to a good vintage with fully ripe grapes this year. Compared to the big harvest in 2018, an average volume of approximately 2.4 million hectolitres is expected. And after the record-breaking early harvest last year, picking will begin around Lake Neusiedl at the beginning of September. In other regions, the primary harvest will begin in mid-September’,…
After Austria distinguished itself last year, being chosen as the Court of Master Sommeliers’ first examination venue outside the USA or Great Britain, testing for the Master Sommelier diploma was held this year for the second time in our country. On 16–17 August, eighteen candidates came to Klosterneuburg Abbey, where they faced the world’s greatest sommelier challenge.
Heiße Tage, kühler G’spritzter – kein Getränk passt besser zur warmen Jahreszeit als Österreichs Longdrink Nummer eins. Dabei ist eines klar: Ins Glas kommen nur Wasser und Wein aus Österreich. Und schon hat man den perfekten Durstlöscher für jede Gelegenheit.
On 1 July, the Austrian Wine Marketing Board (AWMB) presented the hitherto biggest Austrian Tasting in Japan with winegrower participation. Some 900 visitors accepted the invitation to the Shangri-La Hotel Tokyo, creating an overwhelmingly positive atmosphere for the growers on hand. Top-drawer side events offered the perfect complement to the Austrian Tasting in Tokyo.
Die American Association of Wine Economists (AAWE) hält von 14. bis 18. Juli 2019 ihre alljährliche wissenschaftliche Konferenz an der Universität für Bodenkultur Wien ab. Ausgerichtet wird sie durch das Institut für Wein- und Obstbau und das Zentrum für Agrarwissenschaften (CAS) in Zusammenarbeit mit der Fachhochschule Burgenland. Des Weiteren wird das Event von den respekt-BIODYN WinzerInnen und…
Massimo Bottura, who has topped the prestigious list ‘The World's 50 Best Restaurants’ not once but twice, paid a special visit to Austria in mid-June: He presented a seven-course meal for the victorious winegrowers of SALON Österreich Wein 2019, the nation’s most demanding wine competition. In this, he clearly demonstrated his enthusiasm for the work of the Austrian growers.
Change in the leadership team of the Austrian Wine Marketing Board: Following Wilhelm Klinger’s announcement last December to gradually step back from his duties as Managing Director, his successor has been elected after a thorough selection process. Chris Yorke will take over the leadership of AWMB in 2020.
Austrian Wine Marketing Board managing director Willi Klinger introduced the book "Wine in Austria: the History" in Vienna today as the centrepiece of this year’s Austrian Wine Summit. For the first time an academically substantiated and comprehensive volume on the history of viticulture in Austria, from prehistoric times to the present day, will be available as of December this year. And there is…
On 23 May, this year’s Austrian Wine Summit will get underway. From 23–29 May, almost 200 journalists from thirty-nine countries will travel through the nation’s winegrowing regions at the invitation of the Austrian Wine Marketing Board (AWMB), with special attention paid to those regions situated at the country’s borders. The wine summit will culminate in a one-day conference addressing the…
Seldom have young wines gone so well with springtime’s most distinctive calling-card as do Austria's 2018s. Completely harmonious and beautifully blessed with refined acidity, they provide an ideal partner to the dazzling variety of asparagus dishes due to dominate Austria’s menus in the coming weeks.
The year 2018 once more set a record for exports of Austrian wine, with 170.3 million Euros around the world, 6.9% more than the previous year. In addition, the bountiful 2017 vintage helped to exceed the fifty-million-litre mark in exports for the first time since 2010. Austrian wine was also extremely successful on the home front: the retail grocery trade recorded an increase in sales of 6.9% in…
The earliest wine harvest of modern Austrian viticulture surpassed the volume of the previous, above-average vintage 2017, at 2.75 million hectolitres. Once again, wines of very good to excellent quality are anticipated.
From 17–19 March 2019 in the German city of Düsseldorf, ProWein – Europe’s most important wine trade fair – will be celebrating its 25th anniversary. Austria will have some 350 exhibitors on hand, offering top-flight programming in Hall 17 throughout all three days.
According to the final data of the Federal Ministry for Sustainability and Tourism, Austria produced 2.75 million hectolitres of wine in 2018. The harvest volume was almost 11% greater than in the previous year and 24% above the average of the past five years. The 2018 vintage will be remembered not only because of the earliest harvest of all time, but also because of the satisfying volume and…
Massimo Bottura, chef from the world’s best restaurant Osteria Francescana, has been slated to cook for the victors of Austria’s most demanding wine competition in the Palais Coburg on 18 June 2019.
On Wednesday 16 January the Austrian Wine Marketing Board (AWMB) invited members of the wine community to a special edition of their annual marketing day at Austria Center Vienna. Willi Klinger, who is due to depart from the AWMB at the end of 2019, summarised the current state of things and urged the approximately 450 winegrowers and industry professionals in attendance to maintain the present…
AWMB Managing Director Wilhelm Klinger will be leaving his office effective 31.12.2019, thus initiating a generational change in leadership at the Austrian Wine Marketing Board.
For many years now, Austria's largest ski alliance, Ski amadé, has been proud to offer outstanding culinary programmes. Focus is always placed on the regional products of local farmers, with special attention paid to wine. With their new gourmet skiing routes, one can now set off to enjoy the distinctive culinary highlights of each individual region.
Four new white wine varieties are now permitted for Qualitätswein (quality wine) in Austria, via a collective amendment to Austrian wine law. Three of these are fungus-resistant new crossings known as PIWIs*.
This year’s harvest – the earliest ever recorded – will exceed the previous year's volume, with the most recent data from Statistik Austria estimating about 3.2 million hectolitres! Growers are certainly pleased with the fine quality of the grapes, which could for the most part be harvested this year without much concern over potential diseases.
After years of behind-the-scenes preparation, the Austrian Sekt Gala on 22 October marks a new milestone in Austria’s Sekt history: the highest level of Austrian sparkling wine, Sekt g.U. Grosse Reserve, will be presented for the first time. With this, Austria will take its place conclusively among the ranks of top sparkling wine producers.
From 11–15 March 2019, the prestigious world championship of the Association de la Sommellerie Internationale (A.S.I.) will be held in Antwerp, where Austrian wines will be leading the way.