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Gerhard Elze is the new “AWMB Sommelier”

The new position of “AWMB Sommelier” has been created to intensify activities in the restaurant on-trade and retail off-trade channels / Katharina Papst is now Marketing Manager for Germany.

 

A picture shows AWMB Sommelier Gerhard Elze and Marketing Manager Katharina Papst, © Austrian Wine / Lalo Jodlbauer
AWMB Sommelier Gerhard Elze and Marketing Manager Katharina Papst, © Austrian Wine / Lalo Jodlbauer

Gerhard Elze (45) will officially take on the newly created role of “AWMB Sommelier” for the Austrian Wine Marketing Board (AWMB) on November 12th, 2012. The new function will provide a more intense communication and direct cooperation with the on-trade, specialist wine retailers and sommeliers in German-speaking countries. His main tasks will be to organise and hold wine presentations, workshops and training sessions, as well as to maintain a personal contact with sommeliers, retailers and restaurateurs. Gerhard Elze will furthermore be responsible for wine and food pairing recommendations at AWMB events, along with the management of the SALON wine archive.
 
“By creating this new sommelier role, we want to intensify relations between the AWMB and the highly motivated wine specialists in the field”, explains Willi Klinger, General Manager of the Austrian Wine Marketing Board. “Gerhard Elze is the perfect person for this job, because he knows our wine country and wines perfectly, and has built up an extensive network throughout the wine scene.
 
Gerhard Elze has worked for the AWMB for over ten years. Up until now, he has been in charge of the German market and the national retail and gastronomy trade in Austria. The trained restaurant manager, certified sommelier and “Weinakademiker” has gained up a wealth of experience in leading Viennese restaurants, such as in the La Scala Vienna-Plaza. The nationwide wine publication, Falstaff magazine, awarded Gerhard Elze with the “Maître des Jahres” (Maître of the Year) in 1999, and three years previously, in 1996, he was given the highly prestigious title of “Sommelier des Jahres” (Sommelier of the Year).
 
Gerhard Elze’s current responsibilities will now be passed onto Miss Katharina Papst (26), who has worked in the German Market team since May 2010, and has now become the Marketing Manager for Germany and national wine retail and gastronomy. “With Katharina Papst, we have been fortunate to find a highly competent and motivated successor for this key position of responsibility within our own team”.

Katharina Papst is a graduate of a business-focussed degree in tourism and leisure, and has a Masters in “International Wine Marketing”. Before she joined Austrian Wine, Katharina Papst was based in Cologne, Germany, and was employed in an agency that organised Wine PR and Wine events; an experience that will additionally benefit her new challenges and strategies for the German market.

Links

Sommelier Gerhard Elze

Marketing Manager Katharina Papst

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