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Austrian Wine Marketing Board best Wine PR Agency in Russia

Wine journalists impressed with the AWMB’s PR strategy

Basilius Kathedral, Copyright Arthur van Dam
Basilius Kathedrale, © Arthur van Dam

Leading Russian wine journalists of the Moscow Press Club unanimously voted the Austrian Wine Marketing Board (AWMB) as the best PR Agency for wine in Russia. “A well-planned and highly effective promotional program of exemplary character,” stated the jury which also commented on the efficient use of budgeted funds. The results of the jury were published in the December issue of the Russian wine magazine “Magnum”. Michael Thurner, Director of the AWMB is pleased over the successful image, “Russia offers tremendous potential for wine export. A good image is vital for the sales of high-quality wines. Our export efforts are bearing their first fruit with over 30 Austrian wineries already present on the Russian market!”

Translation of the Russian article:

PR Strategy – Promotion of Wines from Austrian on the Russian Market

Leading Russian wine journalists of the Moscow Press Club unanimously voted the Austrian Wine Marketing Board (AWMB) as the best PR Agency for wine in Russia. “A well-planned and highly effective promotional program of exemplary character,” stated the jury which also commented on the efficient use of budgeted funds. The results of the jury were published in the December issue of the Russian wine magazine “Magnum”. Michael Thurner, Director of the AWMB is pleased over the successful image, “Russia offers tremendous potential for wine export. A good image is vital for the sales of high-quality wines. Our export efforts are bearing their first fruit with over 30 Austrian wineries already present on the Russian market!”