VieVinum 2018: Austrian Wine Breaks All Records
A record number of trade visitors
This year’s edition of VieVinum is taking place under a particularly auspicious sign for Austria’s export-oriented winegrowers: for the first time, over 1,000 merchants, sommeliers, restaurateurs and journalists from forty-five nations will stream into Vienna’s Hofburg Palace for the twentieth-anniversary celebration of Austria’s greatest wine festival. A majority of the trade visitors will be coming from primary export markets such as Germany, the USA, Switzerland and Russia – but in addition, the AWMB will host more than one hundred wine consultants representing a big Belgian supermarket chain, as well as visitors from up-and-coming export markets in Asia and South America. More than half of the attendees are coming for the very first time to VieVinum, at the invitation of the AWMB; these folks are sure to be putting the product range of Austria’s growers under the microscope with great interest and attention from 9–11 June.
Austrian wine is a hot item
Austria’s winegrowers, for their part, are casting a very optimistic glance in the direction of VieVinum: the 2017 vintage was extremely gratifying for them in terms of both quality and quantity. They know that this gives them an advantage compared with other nations in Europe, where disappointing shortfalls in volume for 2017 were too often the rule, and thus have prepared themselves to receive a gathering of industry professionals in hitherto unimagined numbers. Additional momentum with regard to initial business transactions promises the fact that wine from Austria is currently one of the hottest categories on the worldwide market, as indicated by the record export figures from the year 2017. For the first time ever, Austria cracked the 150-million Euro mark, and in doing so achieved an average price per litre of 3.39 Euro – another new all-time high!
This year’s VieVinum is sure to upshift Austria’s wine industry in to the next higher gear, and lead to more substantial gains on the world market. The environment for this is better than ever before.
Austrian Wine Marketing Board
Ms. Sabine Bauer-Wolf
Division Manager Communication