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The Austrian 2010 Harvest: Likely the Lowest in 20 Years
Price Increases in All Segments
The small harvest is a result of bad weather during the flowering period and a difficult fruit set. The low volume clearly had a significant influence on the development of grape prices. “The price of grapes doubled, even tripled this year,” explains Gerhard Wohlmuth, head of the wine and spirit trade committee in the Wirtschaftskammer Österreich (WKÖ), the Austrian Chamber of Commerce. “We have to adapt our wine prices to the prices for raw material. It is inevitable that the price increases will at least partially be passed on to the customer.”
Loss of Market Share in the Entry Level Segment
“There will be a loss of market share especially in the entry level price segment,” says Willi Klinger, head of the Austrian Wine Marketing Board. “And for 2011 - for the first time, we're not expecting any growth in export volume. But I am convinced that the average export price will rise in 2011, which will be strategically positive for the future. In any case, it is very pleasing that, from this year's low harvest quantity, we can expect wines with outstanding fruitiness and pure aromas. Our winemakers performed brilliant work.”