ProWein 2019 – Austria a Major Attraction: 350 Winegrowers & New Master Classes
Hall 17 is a magnet for attendees...
The most significant change in Hall 17 will be Booth C30, home of the Austrian Wine Marketing Board (AWMB). This will be expanded to include a spacious seminar area, where high-calibre, professionally-presented master classes highlighting the diversity of wine from Austria will be given on all three days of the fair. A daily update on the developments in the wine country Austria is on the programme, as are numerous informative workshops addressing specific winegrowing regions or styles of wine – ranging from the royal class of Austrian sparkling wine, Sekt g.U. (PDO), to the new local Ortsweine (villages wines) from the three Steiermark DAC regions, plus the latest developments in the Wachau – and much more. A continuously-open tasting bar with a changing portfolio of wines is sure to provide additional stimulus for international trade visitors to visit Hall 17 and establish professional contacts with the 350 Austrian winegrowers exhibiting at the fair.
These growers can earn top marks with the 2018 vintage: the wines turned out fully ripened, varietally typical and nicely harmonious in all of Austria’s winegrowing regions. Satisfaction over their pleasing level of quality is augmented by the above-average harvest volume of 2.75 million hectolitres (24% above the average for the past five years). AWMB Managing Director Willi Klinger summarises: “2018 brought Austria very fine quality in generous volume. Thanks to its highly professional concept and execution, ProWein offers the ideal setting for our winegrowers to present their wines to thousands of industry professionals from all over the world.”
Complementing the inviting Austrian flair will be what is likely the best gastronomic opportunity at ProWein: the restaurant “Gruber’s Schmankerl”.
Wine from Austria: successful through robust identity
Although Austria accounts for just under 1% of the world’s wine production, its outstanding qualities have won it the highest international recognition and great demand in the market. Austrian wines are produced primarily by extraordinarily capable family businesses who craft unique and distinctive wines by hand, in which tradition meets the innovative spirit of young, dynamic growers. Customarily displaying concentrated body and unmistakable freshness, Austria’s wines are excellent dinner table companions – also equally adept at lunchtime. And the general climate of sensitive pricing further increases the appeal of the nation’s wines, according to international comparisons.
ProWein: A 25-year success story
Launched in 1994, ProWein in Düsseldorf has become Europe’s most important trade fair for wines and spirits. Steadily growing numbers of exhibitors and visitors provide impressive proof of the event’s pre-eminence. In 2019, more than 6,800 exhibitors from almost 300 winegrowing regions will be presenting their wares to an expected audience of some 60,000 international trade visitors.
Facts ProWein 2019
Expected exhibitors: more than 6,800
Expected attendees: 60,000
Austrian winegrowers: about 350
Highlights in Hall 17 (Austria):
|Austria’s 2018 vintage: very good for both quality and volume|
Austrian Wine Marketing Board
Ms Sabine Bauer-Wolf
Division Manager Communication
Mr Georg Schullian
Head of Department Press, PR & Corporate Design