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ProWein 2018: Advantage Austria!

This year’s edition of ProWein is right on time for Austria’s winegrowers. While most of western Europe’s major wineproducing nations were suffering (in some cases severe) reductions in harvest volume in 2017, Austria was able to rejoice in a vintage that was quite convincing in terms of both quality and quantity. From 18–20 March in Düsseldorf, Germany, Europe’s biggest trade fair for wines and spirits will provide some 350 Austrian winegrowers with an ideal platform to present the wines of this vintage – as well as outstanding Reserve wines – to an international audience of industry professionals.

A picture shows: ProWein- AWMB Stand in Hall 17, © AWMB/WKÖ/Tibor Rauch
ProWein- AWMB Stand in Hall 17, © AWMB/WKÖ/Tibor Rauch

Austria puts the exclamation point on Vintage 2017!

The trade fair ProWein in Düsseldorf is nothing short of the professional-sector rendezvous for wine and spirits in Europe. 6,600 exhibitors from all over the world make for a comprehensive overview of the global product range. But 2017 certainly put the dampers on the international portfolio: compared with 2016, wine production worldwide sank by more than 8%. And the great wineproducing nations of western Europe were obliged to report historically modest volumes: Spain, 33.5 million hectolitres (-15% compared with 2016), France, 36.7 million hl (-19% compared with 2016) and Italy, 39.3 million hl (-23% compared with 2016).

In stark contrast with these figures, Austria can put an exclamation point on the ‘17 vintage: quality ranges from good to excellent, coupled with a harvest volume of some 2.5 million hectolitres – which is above the long-term average. Together, this means contentment and confidence for the Austrian wine industry at this year’s ProWein. Willi Klinger, head of the Austrian Wine Marketing Board (AWMB), casts a positive eye upon the country’s prospects for the coming trade fair: ‘For Austrian wine, ProWein is practically a home-game. There’s nowhere else abroad where we have such a commanding and comprehensive presence as we do in March in Düsseldorf.’

Tasting highlights in Hall 17

In 2017, Austria was already fielding the sixth-largest national contingent at ProWein, and this year as well there will be some 350 Austrian wine producers – together with the AWMB – once more bringing a powerful and unified presence to Hall 17. To round off the ‘little bit of Austria’ feeling, Gruber’s ‘Schmankerl’ Restaurant will be serving traditional Austrian culinary delicacies. A sophisticated supplementary programme will provide exciting tastings on a daily basis, including for the first time the royal class of Austrian sparkling wines, Austrian Sekt with protected designation of origin (Sekt g.U.). In addition, the AWMB will be presenting a tasting of award winning top-drawer wines from Austria exclusively for Chinese trade visitors in the ProWein Forum (Hall 10).


AWMB at ProWein

Official ProWein-Website

Press Kit

Press information

Austrian Wine Marketing Board

Mr. Georg Schullian
Head of Department Press, PR & Corporate Design

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