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OIV 2004 - World Wine Congress to Meet in Vienna

At the invitation of the Republic of Austria and to celebrate the 120-year anniversary of Austrian Wine Growers’ Association, the “Organisation Internationale de la Vigne et du Vin” (OIV) was holding its XXVIII world-wide congress from 4 to 9 July in the Vienna Hofburg. 450 decision makers from around the world, politicians, scientists, and others in the wine business, participated in the five-day congress “Vine and Wine – Changes and Sustainability”. The Austrian Wine Marketing Board (AWM) made use of this opportunity to present Austria internationally as an innovative and modern wine country.

This picture shows Commissioner for agricultural affairs Franz Fischler
Commissioner for agricultural affairs Franz Fischler inaugurates OIV congress, © AWMB

The Changing Face of Wine

The World Wine Congress is designed to reflect the rapid pace of change in international viticulture and viniculture on a global level. Guests of the forum participated in lectures and discussions about grape production, oenology, economy, and wine and health. The Second General Assembly of the OIV took place after the congress.

Wine Country Austria to Enthuse Guests

During the entire congress, the AWM invited participants to tastings of Austrian wines from all wine producing areas. The evening events were also designed to promote Austrian wines. On Thursday, after the five-day conference, an excursion took place international guests to some of Austria’s great wine growing areas. Interested participants were also able to make additional wine journeys to Lower Austria, the Burgenland, or Styria after the conference.“The congress once again recognizes Austria’s place as a modern and innovative wine-producing country,” says Michael Thurner, director of the AWM. “After the Master of Wine Congress in 2002, Austria as a wine-producing country is once more in the spotlight of international expert attention. The tastings and journeys will be a further contribution to convincing international decision makers of the excellent quality of our wines and of the professionalism of our wine producers.”

 

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