International Award for the Austrian Wine Marketing Board
“Vienna, Schnitzel and Kaiserschmarren are not the only things that have made Austria famous; its wine has as well. This is largely thanks to the hard work of the Austrian Wine Marketing Board over the past 25 years”, announced Ilka Lindemann, Editor-in-Chief of Weinwelt magazine, as she introduced the prizewinner for the Award for Outstanding Achievement during the annual Meininger Awards Excellence in Wine and Spirits ceremony.
“The Austrian Wine Marketing Board has succeeded in introducing Austrian wine to wine enthusiasts across the globe”, explains Christoph Meininger, Publisher of the highly respected Meininger Verlag. The event is now in its eight year, and awards outstanding personalities, institutions and wine estates from a selection of categories, and is held annually on the Saturday evening prior to the ProWein trade fair. Previous award winners include Jancis Robinson (journalist and author), Steffen Christmann (VDP, Germany) and Paula Bosch (Sommelière in Restaurant Tantris, Munich).
Sascha Speicher, deputy Editor-in-Chief of Weinwirtschaft continued that, “it is remarkably impressive to note the extent of dedication and intuition for trends that the Austrian Wine Marketing Board have successfully employed to raise the recognition and reputation of Austrian wine as well as to increase the market share of the wines in the export markets. Austrian wines are exceptionally regarded in Germany, particularly amongst wine professionals, wine trade retailers, sommeliers and journalists. This is largely due to the remarkable work undertaken by the AWMB.
Willi Klinger was present at the award to accept the award, which was a sculpture in the form of a traditional basket press. In his speech, he thanked both his team and the Austrian wine producers, yet also expressed gratitude to the Austrian viticultural policies. “In just 25 years, Austrian wine has clearly succeeded in repositioning itself at a premium level", Klinger said. "And this has been achieved by the support of the AWMB, combined with open-minded and forward-thinking viticultural policies. We are grateful that our work has been internationally acknowledged, and that our success is now also reflected in increased wine export figures”.
Josef Pleil, President of the Austrian Winegrowers' Association, was also pleased with the award: “The AWMB's perseverance and dedication over the past 25 years is now bearing fruit, and awards like this one show us, that the wine industry's investment in the AWMB is wise and beneficial. Germany is the largest wine importing country worldwide, and the import figures of Austrian wine are still comparatively very small. We are therefore all the more proud that we, the quaint and fine wine country, have been acknowledged by a publisher of such market significance and respect.”
Meininger Verlag is the leading wine and beverage trade magazine publisher in Germany, and its journals include Weinwirtschaft, Sommelier Magazine, Weinwelt, Meininger’s Wine Business International, Getränke Zeitung, Fizzz, Der deutsche Weinbau, along with specialised books and restaurant guides.