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Corona: AWMB Activities in international markets

On a national as well as international level, the Austrian Wine Marketing Board (AWMB) is working intensively on suitable activities and measures that can be implemented during and after the COVID-19 restrictions. The strategy here is clearly defined: during the corona crisis, the areas that are still functioning despite the restrictions should be promoted and supported. Then the focus will shift to trade, gastronomy and wine tourism including ex cellar sales, wine taverns (Buschenschank) and events.

© Austrian Wine

Of course, the AWMB Team considers each market individually, as different countries are in different phases of the virus spread. Therefore, every measure in each country must be taken into account.

Support for trade & gastronomy

Worldwide, many restaurants, wine shops and also trading companies are closed for direct sales, which leads to a strong focus on online trading. Together with international traders and importers, the AWMB is currently working on individual support options and activities to further boost wine sales in the best possible way.

Although VieVinum has been postponed to 2021, the AWMB team still wants to offer sommeliers and press representatives who would have attended the event the opportunity to discover and rediscover Austrian wines by putting together wine packages according to expert’s individual needs.

AWMB events in a different way

The AWMB will be launching new online event formats – from virtual round tables to digital live tastings. Also well-known AWMB events will be converted/transformed to fit the experience of Austrian wine in the digital world. We'll let you in on a secret: It will be amazing! Stay tuned via Facebook, Instagram and the AWMB website!

If the situation in the respective markets permits, there will be numerous presentations and events outside of Austria in the third and fourth quarters of 2020.


Press release: Austrian Wine & Corona: a Status Report

Press release

Austrian Wine Marketing Board

Mrs Ulrike Hager
Head of Wine Region Marketing & Austria

Mr Michael Zimmermann
Head of Markets International

[t] +43(1)5039267 [f]: +43(1)503926770
Prinz-Eugen-Straße 34 / 1040 VIENNA / AUSTRIA
Austrian Wine on Facebook, Instagram and YouTube
FN 78 209p / Handelsgericht Wien


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