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Austria’s first digital wine atlas unveiled

The origins of Austrian wine, including single vineyards (Rieden), can now be seen at a glance. Following three years of groundwork, the Austrian Wine Marketing Board (Austrian Wine) launched a digital atlas of wine origins at austrianvineyards.com on 17 June. This is also the world’s first digital wine atlas covering an entire wine-producing country.

A picture shows fltr: Johannes Schmuckenschlager (Chairman of the Austrian Winegrowers’ Association), Susanne Ertler-Staggl (Austrian Vineyards project manager, Austrian Wine), Chris Yorke (CEO, Austrian Wine).
fltr: Johannes Schmuckenschlager (Chairman of the Austrian Winegrowers’ Association), Susanne Ertler-Staggl (Austrian Vineyards project manager, Austrian Wine), Chris Yorke (CEO, Austrian Wine) presented the new Austrian vineyard maps; © Austrian Wine / Anna Stöcher

Where does the Austrian wine in my glass come from? Austrianvineyards.com now provides the answer to this question – with unprecedented simplicity and precision. This site brings together all of Austria’s legally defined wine origins on a single interactive map – from the bottom level, where a wine’s origin is simply defined as being Austrian, through to the next levels of the country’s 27 winegrowing regions and 458 winegrowing municipalities, to the top level of origin, where wines originate from one of the highly revered single vineyards (Rieden), of which there are more than 4,300 in Austria.

Detailed information about more than 4,300 single vineyards

Austrianvineyards.com provides descriptions and data about all levels of origin – and the smaller the designated origin, the more detailed the information. Every single vineyard (Ried) description contains information about the area under vine, elevation, incline, orientation, average temperature, precipitation and sunshine hours, for example, which are key parameters for determining the quality and characteristic flavour of a wine. The Steiermark (Styria) single vineyards are still in the process of being officially defined, but they should be ready to be added to the platform by the end of the year. Austrianvineyards.com will be continually updated to reflect the latest legal developments within the wine industry.

An international benchmark – also available in printed form

The launch of austrianvineyards.com also marks a pioneering milestone within the international wine industry. No other wine-producing country has ever catalogued all the origins of its wines and presented them in such a detailed way as this. Alongside the digital version, new single vineyard maps of all winegrowing regions are now available in printed form, showing all single vineyards that have been legally defined as such. The level of detail and cartographic standards also represent a milestone for the Austrian wine industry.

Three years of intense collaboration with the University of Vienna & plan+land

The wine origins atlas at austrianvineyards.com, as well as the printed maps, are the result of three years of intense collaboration with the Department of Geography and Regional Research at the University of Vienna and the firm plan+land. The Austrian wine industry now has revolutionary, first-class tools for helping them to secure the success of their origin marketing.

What others are saying about the project

Elisabeth Köstinger, Austrian Minister of Agriculture, Regions and Tourism (BMLRT).

“Our wines are unique in terms of quality. We have continually built upon our success over the past few decades. Austrian wines are loved domestically and renowned internationally. The wine atlas brings us another step ahead on the global stage and shows that we are at the cutting edge of the industry. We’re making a global statement with this atlas! Nowhere else can you find all the origins of a wine-producing country shown at a glance. Consumers will now know precisely where their Austrian wine comes from, right down to the specific vineyard. From now on, you’ll be able to taste the origin of wine – AND explore it!”

Johannes Schmuckenschlager, Chairman of the Austrian Winegrowers’ Association

“The new single vineyard maps – both in digital and printed form – represent the very essence of origin marketing for Austrian wines. Our winegrowers now have an exceptional tool with which they can recount the origin and history behind their outstanding wines – both in the local market and around the world. It’s a milestone for Austria as a wine-producing country!”

Chris Yorke, CEO, Austrian Wine

“Right from the outset, our goal was to provide our winegrowers with the best tool to drive their marketing forwards, whether this be to promote ex-cellar sales, wine tastings or exports. However, wine merchants, sommeliers and journalists from all corners of the world can now gain unprecedented insights into the wine-producing country of Austria, too. The project makes us international pioneers!”

Susanne Ertler-Staggl, Austrian Vineyards project manager, Austrian Wine

“Clear, transparent information about all wine origins is the foundation for any serious and successful wine-producing country. It builds consumer confidence in the product because it allows the wine to be traced back to its very roots. Following our successful association with the University of Vienna and the firm plan+land, we are proud of becoming the first wine-producing country in the world that has managed to bring together information on the origins of all of its wines in one place.”

Editor’s note: The Austrian term for a single vineyard is “Ried” (plural “Rieden”). The word “Ried” on the label of an Austrian wine indicates that the wine comes from a legally defined single vineyard.

Facts
Austria’s first digital wine atlas: austrianvineyards.com
  • The world’s first digital atlas of wine origins – covering an entire wine-producing country!
  • All origins of Austrian wine that have been legally established can be seen at a glance, including:
    • 27 winegrowing regions
    • 458 winegrowing municipalities
    • 56 Ortswein locations (villages wines)
    • 4,343 single vineyards (Rieden)
    • Steiermark single vineyards will follow by the end of 2021
  • Information about all levels of origin
    • Single vineyard (Ried) data, including areas under vine, elevation, incline, orientation, average temperature and precipitation
  • New, printed single vineyard maps for all winegrowing regions are also available from shop.austrianwine.com
    • Steiermark maps will follow by the end of 2021

Links & Downloads

Austrian Wine

A picture shows Chris Yorke, CEO of Austrian Wine.
© Austrian Wine/Anna Stöcher

CEO

Mr Chris Yorke
 

Press information & Contact

Mr Georg Schullian
Teamleader Press, PR & Corporate Design

Ms Vera Amtmann
Head of Communications

T: +43 1 503 92 67-30
communications@austrianwine.com

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