The excitement for Austrian wines seems to have no boundaries worldwide. The AWMB expected guests from 31 nations including 290 representatives of wine distributors, 130 wine journalists and 80 sommeliers and gastronomers. Additional tour groups came from Japan, USA and the Czech Republic.

“In the last decade, Austria has placed itself internationally in the top wine niche. The main reason for this is the high wine quality from native winemakers and the individual assistance given to specialists,” points out Michael Thurner, Managing Director of the AWMB, pleased with the high international interest. “With such exhibitions, we can increase the emotional connection with Austrian wines enormously.” The AWMB and the regional wine market expect to see a continued increase in sales as well as continued success in image within important markets.