All current English press releases of the Austrian Wine Marketing and the wine country Austria can be found on this site.

Further press releases are available in German.

 

© iStock

 –  The Covid-19 pandemic has been causing serious losses for Austrian winegrowers since the middle of March. In this, the individual sales channels at home and abroad have been affected in substantially different ways. The Austrian Wine Marketing Board (AWMB) can now present the first data, reporting on developments in Austrian trade during the lockdown, with some surprising results. Read more

© ÖWM/Anna Stöcher

 –  E-commerce is not a new invention, and this distribution channel is also securely established in the wine industry. For many years, a great number of wine producers and wine merchants have been actively pursuing sales via the Internet. The current situation – from lockdown to gradual reopening – has accelerated the development of online wine sales to a tremendous degree, and the demand for wine via the Internet has increased significantly. Read more

© AWMB

 –  Relaxation of the Coronavirus restrictions in Austria provides some initial relief for the nation’s economy. But what is the situation like in the most important wine export countries? The Austrian Wine Marketing Board (AWMB) did some research. Read more

© AWMB/Blickwerk Fotografie

 –  Over the past few weeks, most bottles of wine have been consumed in relative solitude. Toasting, tasting and enjoying wines with others was mostly just virtual. But then, there was more time to shop comfortably online, and to fill up the wine racks and cellars with bottles from our Austrian winegrowers. Now that the restrictions are slowly being loosened and gatherings at home in smaller groups become possible once more, one can be invited to fascinating wine tastings again. Read more

© AWMB/Robert Herbst

 –  A change long in development has now become official: the Wachau is Austria’s newest (and fifteenth) DAC winegrowing region. On the three levels Gebietswein (regional wine), Ortswein (“villages” wine) and Riedenwein (single-vineyard wine), regionally typical wines will now bear the protected designation of originWachau DAC”. The Vinea Wachau’s categories Steinfeder, Federspiel and Smaragd will remain in use. Read more

© AWMB/Anna Stöcher

 –  In order to protect the health of exhibitors and attendees both, as well as hindering the spread of the coronavirus Sars-Cov-2, ProWein in Düsseldorf, VieVinum in Vienna and other national and international events have been postponed. Read more

© AWMB

 –  On a national as well as international level, the Austrian Wine Marketing Board (AWMB) is working intensively on suitable activities and measures that can be implemented during and after the COVID-19 restrictions. The strategy here is clearly defined: during the corona crisis, the areas that are still functioning despite the restrictions should be promoted and supported. Then the focus will shift to trade, gastronomy and wine tourism including ex cellar sales, wine taverns (Buschenschank) and events. Read more

©istock/Hakinmhan/AWMB

 –  The COVID-19 pandemic is also having a serious impact on Austria’s wine industry. Winegrowers and retailers as well are developing a variety of strategies to cope with the situation. The Austrian Wine Marketing Board (AWMB) is supporting them both domestically and internationally. Read more

 –  Austria’s wine exports moved into previously uncharted territory in 2019: for the first time they surpassed the 180 million mark, at 185.4 million Euros (+9%), while volume rose by 20.5% to 63.6 million litres. The number of countries in Austria’s export programme increased to 102 – ten years ago in 2009 it was 64. Read more

 –  With almost 50% of sales, Germany remains Austria’s most important country for wine exports. But what makes the German wine market tick? What opportunities and what potential does the German market offer for Austrian wine? And the important question: is there actually such a single entity as ‘the German wine market’? Read more

Press Release

Austrian Wine Marketing Board

Ms. Sabine Bauer-Wolf
Weinakademikerin
Division Manager Communication

Mr. Georg Schullian
Head of Department Press, PR & Corporate Design

[t] +43(1)5039267 [f]: +43(1)503926770
Prinz-Eugen-Straße 34 / 1040 VIENNA / AUSTRIA
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FN 78 209p / Handelsgericht Wien

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