Global Partnership with the ASI in 2023

The aims of the ASI

The work of the ASI revolves around three core values: learn, challenge and compete. These values help the organisation promote the sharing of wine expertise, which is consolidated through courses and put to the test in international competitions for sommeliers.

The key goals of the ASI are:

• To encourage all nations to found a central sommelier association
• To implement different tools and initiatives to promote the profession
• To educate consumers about the role of sommeliers
• To uphold professional ethics

This mission makes the ASI a valuable partner for Austrian Wine in order to further reinforce the presence of Austrian wines on the international sommelier stage. An increasing number of wines from Austria will therefore be represented at key ASI events during the course of the partnership in 2023.

These events include the World’s Best Sommelier Contest in Paris and the ASI General Assembly in Helsinki. The ASI will also be holding a bootcamp again in 2023. Bootcamps have previously been held in Poland, Asia and Oceania, but the location for the 2023 event is still to be decided.

This partnership enables Austrian Wine to leverage the great potential of working with international sommeliers as well as with other national sommelier associations.