Our
Wine
7 Elements

Austria’s wines are now highly prized both by wine experts and wine lovers all around the world. There is a distinctive tension common to all these wines which should be emphasised, based on seven factors. Read more

Strategy for origin marketing

The category Qualitätswein stands at the centre of the Austrian wine industry's marketing strategy. Read more

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Producers &
Market
Producers

Our database contains detailed information on around 4,000 producers that bottle wine themselves. You can access specific information by using the search fields provided. Read more

Wines

Around 20,000 vintners cultivate grapevines and make their own wines at all levels of quality, and for all occasions. Use our database to find your favourite. Read more

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Press &
Media
Scandinavia favours environmentally friendly wines

Environmentally friendly produced and marketed Austrian wines are highly sought after in Scandinavian markets. Read more

Gallery

The Austrian winegrowing country from its best side. Images that make you want more, available to view and download. Read more

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Events
Wine Summit 2019

The biennial Wine Summit, to which up to 200 wine professionals, mainly journalists, from all over the world will be invited, will take place from 22nd to 27th May AND from 25th to 30th May. Read more

SALON

Having become Austria's most demanding wine challenge, the SALON Austrian Wine Awards was first held in 1988 and is now regarded as the Austrian national wine championship. Read more

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AWMB &
Partners
The Team

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Generic quality wine: diversity & flexibility

Our Wine
Strategy for origin marketing
Generic quality wine: diversity & flexibility

Quality wines from 40 approved quality grape varieties can originate from 9 generic winegrowing regions – which are designated according to the names of their respective federal states – or specific winegrowing regions. The most important generic wine-growing regions are Niederösterreich, Burgenland, Steiermark and Wien (Vienna).

A picture shows the Generic Winegrowing regions of Austria — © AWMB

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