Strategy for origin marketing

The category Qualitätswein stands at the centre of the Austrian wine industry’s marketing strategy. Wines of this class can be identified by the Federal Inspection Number on the label and the red-white-red banderole on the capsule.

The policy-makers of Austrian viticulture and the AWMB have developed a double strategy which gives every winegrower in our country ample space for innovation while promoting regionally typical wines of protected origin as the stylistic benchmarks of Austrian wine.

A picture shows the Strategy for origin marketing
© AWMB