Strategy for origin marketing

The category Qualitätswein stands at the centre of the Austrian wine industry's marketing strategy. Wines of this class can be identified by the quality wine check number on the label and the red-white-red banderole on the capsule.

The Austrian vinicultural policy and the AWMB worked out a double strategy that, on one side, gives every winemaker in our country plenty of room for innovation, while on the other side promotes some typical wines of origin as archetypes of Austrian wine styles:

A picture shows the Strategy for origin marketing