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Glossary

The language of wine contains a wealth of meanings that are not all too familiar, particularly the technical interpretations. The glossary describes and offers an explanation to the most common terms.

AWMB

Abbreviation:Austrian Wine Marketing Board

The AWMB is short for the Austrian Wine Marketing Board, which has the task of strategically supporting, coordinating and maintaining quality and sales in the Austrian wine industry. This is achieved by ongoing image work and folder, sales support and incentives as well as a proactive press and public relations campaign.

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