We are proud to announce a specialized retail promotion in support of the retailers. We want to THANK YOU for all the support the retailers have given Austrian wine over the years. Together, we’ve seen the Austrian wine category grow in both size and quality and even in these challenging times. Austrian wine is on the map! Data shows that although sales have, inevitably suffered, Austrian wine’s sales have been hit far-less hard than other major wine-producing countries thanks to your hard work. So, in 2021, we’re all about retail, driving business through your doors and encouraging sales.

Use our content

Use our knowledgebase

Digital Content
For use in newsletters, websites and social media channels

Share your passion with Austrian Wine on your online channels. Our digital content toolbox will help you to do so.


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Tailor our content to your needs

Download our frame-template and place your own pictures in it. To use the Austrian Wine Time-frame you need to sign up for the free version of Canva. You can find a detailed instruction on how to create your frame in the following three videos.


Download the blank frame here


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Spread Austrian Wine all over Social Media
with our own GIFs and filters

Our Instagram channel @austrianwine offers many cool features to help you create your very own Austrian Wine-messages on Instagram. Try out our Austrian Wine filters or pimp your Instagram stories with our GIFs. Here are two quick guides for you on how to use them both.


Use our texts, pictures and icons

We provide a lot of content on our website, both images and text, which you are welcome to use for your own online channels at any time. Be it a text about your wine-growing region or a picture on the subject of Austrian wine and cuisine. Additionally, we provide you a collection of icons you can use within your Austrian wine campaign.

Please note that the images are only permitted for online use within an online campaign promoting Austrian Wine. Make sure to mention the photographer and the rights holder in the copyrights.

Download collected gallery
Download collected gallery
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Download Pictures

There are many hundreds of pictures in our gallery. They allow a lively insight into the dazzling dynamics of the wine country Austria. The pictures are available for download in the gallery under consideration of the rights of use.

Find the gallery

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Download Maps

In order to have a better orientation in the multitude of the wine-growing places, vineyards and sites, both wine experts and ambitious wine enthusiasts alike will appreciate these detailed maps.

Find the maps

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Austrian Wine Knowledgebase

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Training document

Our Austrian Wine Indepth Training document provides a compact, comprehensive and up to date version of the most important topics in the world of Austrian wine.

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Winegrowing regions

You would like to know more about Austria's wine regions? What defines them, which wines are typical and on which soils they grow? You can find this and other useful and interesting information here.

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7 Elements

As artisanal products crafted by winemakers with a special link to their land, Austrian wines consistently demonstrate their potential at international blind tastings. There is a distinctive tension common to all these wines which should be emphasised, based on seven factors.

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To keep abreast of the latest news from our winegrowing industry we do recommend that you check our press releases regularly.

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Austrian wine & dine

Austrian wines offer the perfect accompaniment to an array of dishes and food styles, from Central European to Mediterranean cuisine, right through to Asian and Oriental dishes, Ethnic and Fusion food types.

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Vintage Charts

In an increasing terroir-orientated wine production, the influences of soil and microclimate, as well as weather conditions and vegetation period are gaining more significance. To get a detailed overview of all Austrian vintages have a look at our vintage charts.

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Sushi and Wine Pairing

International broadcasting event with Austrian Wine Ambassador Sosuke OKADA / Restaurant Ginza Soseki, Tokyo. About 145 guests took part in this exciting pairing journey and discovered why Austrian wine is the ideal partner for Sushi. 

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Back to the roots masterclass

Back to the Roots was a great success with over 225 live spectators from all over the world! If you missed this interesting webinar with Brenna Quigley and Maria Heinrich see the replay.

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The Austrian Wine Marketing Board organises lot of presentations and fairs in- and outside of Austria. Classic "Austrian Tastings" and commented tastings, that take up current topics of the austrian wine world, are held in the most important export markets.

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Be the first one to know the latest news in the world of Austrian Wine!

Erfahren Sie 1x im Monat Neuigkeiten vor allen anderen und sicher Sie sich die aktuellsten Themen aus der Welt des österreichischen Weins. • Hintergrundinformationen • Eventeinladungen • Gesetzesänderungen Noch nicht überzeugt? Sehen Sie sich hier unseren aktuellen Newsletter an.