VINEXPO presented an innovative brand concept with "Vinexpo Explorer" - the first event was held in Austria. An exclusive selection of around 100 international wine merchants visited Austria from 11th to the 12th of September 2017 to get to know its wines and vintners.
A great tasting on Monday, September 11th in Vienna launched the event and gave participating vintners the opportunity to establish personal contacts to the buyers. Group excursions to wine-growing regions on Monday afternoon and "one-to-wine"-meetings Tuesday morning offered further opportunities for detailed exchanges and negotiations. The crowning finale was a gala dinner in Palais Coburg on Tuesday evening, where all participants could raise their glasses to a prosperous future. The whole event was organised by VINEXPO in close collaboration with the Austrian Wine Marketing Board.