All eyes are on Vienna! The bi-annual trade fair VieVinum has developed into the most important platform for presenting Austrian wine to the world. For more than 450 winegrowers from all of the nation’s winegrowing regions, the magnificent chambers of Vienna’s Hofburg Palace offer a cosmopolitan (and at the same time familiar) framework for networking with trade partners, restaurateurs & wine experts. Specialist lectures – as well as numerous side events featuring winegrowers & regions – are sure to make a visit to the fair an extraordinary experience.
VieVinum postponed to 2021
No other topic has the world in suspense as much as the coronavirus. In order to protect the health of both exhibitors and attendees, as well as hindering the spread of the coronavirus COVID-19, several international trade fairs including ProWein in Düsseldorf and Vinexpo Hong Kong have been postponed. Now Austria´s biggest wine fair is affected as well: MAC Hoffmann (fair organizer) recently announced that VieVinum will be postponed until 2021.
Austria´s biggest wine fair traditionally takes place every second year and is already an established event for many international guests and more than 500 Austrian winemakers. VieVinum was scheduled to take place between 6th and 8th of June 2020, but because of the current situation regarding the coronavirus, the decision was made to postpone the fair until 2021. This announcement was made by MAC Hoffmann today (Thursday, March 19th 2020). Details regarding possible dates for the next VieVinum are being discussed at the moment and will be announced as soon as possible.
The Austrian Wine Marketing Board (AWMB) supports this decision because it clarifies the situation for the Austrian wine business, even though this is a significant blow for the Austrian winemakers. “VieVinum is a very important event for us and a core part of our strategy. We are pleased though that the situation for 2020 has been clarified. Now we will concentrate on how we can support the sales of our Austrian wineries at home and in our important export markets in this new and challenging environment”, says Chris Yorke, managing director of AWMB.