With the help of various event formats in mainland China, Austrian Wine is working on presenting a variety of wines and regions to the Chinese wine expert market.
In cooperation with trained specialist staff on-site and long-term cooperations, Austrian Wine enables wineries and importers to present themselves. In cities such as Shanghai, Beijing, Chengdu, and Shenzhen, the interested specialist target group is brought closer to the variety of wine-growing regions and local grape varieties. This takes place on the one hand on a smaller scale as seminars and masterclasses, and on the other hand, as being part of trade fairs such as the Chengdu Wine Fair or ProWine Shanghai.
Feel free to dig deeper into the various formats and follow the Austrian Wine WeChat account for more impressions!
Chengdu Wine Fair
11 April 2023
As part of the Chengdu Wine Fair, fair visitors were able to learn more about the qualities of Austrian wine at the masterclass, held by Peggy Liu, and at the supervised wine bar. Find pictures and feedback from guests here!
As the first and only Austrian Wine Ambassador in China, Peggy Liu represents Austrian wine on the Chinese market. During her school years, she lived in Vienna and developed a passion for Austrian culture as well as for wine from Austria. Since 2015, Peggy Liu has been working closely with Austrian Wine.
WECHAT AUSTRIAN WINE
Scan the Austrian Wine WeChat ID and follow Austrian Wine in China!
Organizer: Austrian Wine
Contact: Ms. Helene Scheidl and Ms. Michaela Poiss
Phone: +43 (1) 5039267-60
Target Audience: Expert audience