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7 Elements

Austria’s wines are now highly prized both by wine experts and wine lovers all around the world. There is a distinctive tension common to all these wines which should be emphasised, based on seven factors. Read more

Strategy for origin marketing

The category Qualitätswein stands at the centre of the Austrian wine industry's marketing strategy. Read more

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Producers &
Market
Producers

Our database contains detailed information on around 4,000 wine producers. You can access specific information by using the search fields provided. Read more

Wines

Austrian winegrowers make their own wines at all levels of quality, and for all occasions. Use our database to find your favourite. Read more

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Press &
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New export record for Austrian wine

Austrian wines are enjoying continued success in international markets. In 2022, exports reached a new record level of 231 million euros. Read more

Gallery

The Austrian winegrowing country from its best side. Images that make you want more, available to view and download. Read more

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Events
VieVinum 2024

All eyes are on Vienna! The largest showcase of Austrian wine and perhaps the most elegant wine trade fair in the world, VieVinum take place from 25 to 27 May 2024. Read more

ProWein 2023

The Austrian wine industry put on its greatest show of the year at the ProWein in Düsseldorf, which ran from 19 to 21 March. Europe’s leading wine trade fair saw a total of 228 Austrian wineries presenting more than 3,000 wines from all of the country’s wine-growing regions. Read more

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Austrian Tasting London
06 February 2023

Events
Austrian Wine Events

After two years in the online version caused by the pandemic, the Austrian Tasting is back in London. In the London Science Museum, professionals from trade, press and gastronomy had the opportunity to discover more than 100 Austrian wineries. In addition, the Masterclass Area offered the opportunity to gain an even deeper insight into the world of Austrian wine.

Monday, 6 February 2023

10.00 - 5.00 pm GMT

Science Museum in London | Illuminate 5th Floor

Exhibitor list

On 6 February 2023, wineries that are already on the market as well as wineries which are looking for a representative, so-called New Faces, showed their products. Through the exchange between winegrowers and guests, business relationships could be established and deepened.

Masterclasses

A total of four masterclasses took place in the Masterclass Area, for which the participants could register. The following masterclasses were available:

Masterclass Wagram - Where Grüner meets Roter Veltliner
Speaker: Stefan Neumann, MS

Masterclass Zweigelt - Austria’s red dawn.
Masterpiece of versatility and diversity.
Speaker: Dirceu Vianna Junior, MW

Masterclass Kamptal
Speaker: Anne Krebiehl, MW

Masterclass Kremstal
Speaker: Anne Krebiehl, MW

What the participants say

“It was fantastic to see so many Austrian producers.”
“Excellent organization and very good Masterclass.”
“Great variety of producers present at the tasting, lovely venue.”
“Good selection of growers. Very positive atmosphere.”
“It was a great opportunity to learn more about the Austrian wine business”
“It’s a really interesting snapshot tasting that always introduces me to producers whose wines I had not tried previously.”
“Well organised with lots of great producers, individual spitoons were brilliant.“
“Fantastic selection of wine, loved chatting to lots of passionate winemakers.”

Gallery

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Terms of use

Please find below the terms of use of the Austrian Wine Marketing Board. The exact usage right will be stated in the file name after download.

Unlimited Terms of Use

Unlimited Terms of Use – Reference AWMB/Photographer resp. AWMB resp. Publication AWMB
The use of data (photos, logos, brochures, advertising material, etc.) that are provided by the Austrian Wine Marketing Board online, is – apart from private use – subject to permission. The permission is given by the Austrian Wine Marketing Board under the following conditions:

if the data is used for a company folder and on the website of an Austrian winegrower or displayed in specialized weekly or monthly magazines as well as daily newspapers, the permission is granted free of charge; however the reference has to be quoted next to the used document.
In case of a commercial use (advertisement, flyers, commercial websites and online shop, promotion of events etc.) permission is granted exclusively by the AWMB. Please contact the AWMB directly for permission.
With regard to books the AWMB must be consulted in any case.

Limited Terms of Use

Limited Terms of Use – Reference AWMB/Photographer
The use of data (photos, logos, brochures, advertising material, etc.) that are provided by the Austrian Wine Marketing Board online, is – apart from private use – subject to permission. The permission is given by the Austrian Wine Marketing Board under the following conditions:

in case of a non-commercial use the copy right note “©AWMB/(name of photographer) must be quoted next to the used document; the permission for use is granted by the AWMB free of charge.
in case of a commercial use (advertisement, flyers, commercial websites, online shops or promotion of events etc.) permission is granted exclusively by the photographer (see copy right). Please contact the photographer directly for permission.
With regard to books, the copyright owner must be consulted in any case.

I accept the terms of use.*

Organiser: Austrian Wine
Contact:Ms. Victoria K. Medved
Email:markets@austrianwine.com
Phone: +43 (1) 5039267-60
Target Audience: expert audience
Charged:Registration necessary

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Prinz-Eugen-Straße 34
A-1040 Vienna
T: +43 1 503 92 67-0
F: +43 1 503 92 67-70
E: info@austrianwine.com

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The Basics: 7 Elements

Climate & Soil

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Geology

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The origin marketing strategy

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Wine-growing Regions

Austrian Wine Marketing Board

7 Elements

Strategy for origin marketing

Producers

Wines

New export record for Austrian wine

Gallery

VieVinum 2024

ProWein 2023

The Team

Austrian Tasting London
06 February 2023

Masterclasses

Masterclasses

What the participants say

What the participants say

Gallery

Masterclasses

Masterclasses

What the participants say

What the participants say

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