First Austrian wine producers “certified sustainable”
May 21, 2015 - The online certification tool “Sustainable Austria” that was introduced almost a year ago by our national viticultural association was received by the growers with great interest from the very beginning. Since the inception of the project, some 500 estates have registered to access the Internet application.
This official certification is attainable since January 2015 through two certification authorities, agroVet and Lacon. And now we have the first fourteen wine producers that have completed the involved and complex process for certification of sustainable viticulture, and are henceforth permitted to use the logo “Sustainable Austria” along with their certification number. These estates are spread throughout the various wine producing regions of Austria, which serves to underscore the wide acceptance greeting the sustainability project in our domestic wine production.
Sustainable positioning as a necessity
“Many wine estates sent us the signal at the start of the project that they were extremely interested in a certification of sustainability,” explains Willi Klinger, director of the Austrian Wine Marketing Board. “Our winegrowers have become increasingly aware of the importance of practicing sustainable viticulture. Estates that have successfully completed this in-depth certification process receive with the AWMB’s new logo “Sustainable Austria” an important additional asset for the contemporary marketing of their wines.” The certification authorities responsible are currently receiving many new applications, so that the AWMB and the Austrian Wine Growers Association figure on as many as 150 wine producers that will be certified “Sustainable Austria” over the intermediate term.
The system determines an estate’s sustainabilty status, suggests improvements
The sustainability project of the Austrian Wine Growers Association was developed with the participation of technical experts, in several steps over the course of several years. “Growers themselves can enter their figures and values for grape production, wine production, structure of vineyards, social factors and economics into the system and receive an evaluation of the current state of their estate’s sustainability, along with suggestions for improving their sustainable production,” commented Johannes Schmuckenschlager, President of the Austrian Wine Growers Association.