Austrian Wine Marketing Board
The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organisation was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.
The AWMB's annual financial support comes primarily from three sources; the marketing contributions of approximately 3.5 million Euros (€55/ha from producers and €1.1/hl from the wine trade) and combined with a 3 million Euro contribution from the Federal States (Niederösterreich, Burgenland, Steiermark, Vienna). The government provides 1.8 million Euros, as part of the Wine Law Article 75 Section 5 (previously Article 68c).
The AWMB's strategy is to create a balanced mix of marketing activities, that are individually tailored towards their respective markets, including sales support and point of sale materials, image folders, as well as proactive public relations supported by an ongoing advertising campaign (with a special focus on the local characteristics of the wines and their wine-growing regions with the regional wine committees).
The Austrian Wine Institute (ÖWI Handels GmbH) is a 100% subsidiary company of the AWMB and distributes the AWMB point of sale and wine accessories through its premises in Korneuburg, and its webshop www.shop.oewi.at.
The AWMB owns a 50% share in the Austrian Wine Academy.
Distribution of Ownership
25% Chamber of Agriculture (“PRÄKO“)
25% Chambers of Commerce (WKÖ)
Local Government bodies (50%)
15% Lower Austria